Lost Smartphones Used to Mean Identity Theft, Revealed Secrets and Compromising Photos on the Web

InnoPath’s ActiveCare Protects Blackberry Users with Remote Lock and Wipe, Ensuring that What Happens in Vegas, Stays in Vegas

Las Vegas, NV – March 22, 2010 – InnoPath Software, the leader in over-the-air customer care, today announced ActiveCare for RIM Blackberry devices, including support for popular models such as the Bold 9700, Storm 2, Curve and Tour across both GSM and CDMA operators. ActiveCare reinvents mobile service provider frontline care by creating a real-time over-the-air ‘ActiveLink’, increasing both First Call Resolution and customer satisfaction.

With the rise of the smartphone, peril and risk come with convenience and opportunity. Blackberry apps including Bank of America, PayPal and Documents to Go, while illustrating the power of the smartphone, also highlight the risk a lost or stolen device could represent through compromised bank accounts or identity theft, not to mention the loss of sensitive business information. While as a subscriber, you can set a strong password on your phone, many, if not most, fail to do so. With ActiveCare for the Blackberry, phones can be remotely locked and wiped by the operator, helping mitigate the risk associated with a lost or stolen phone.

The addition of coverage for RIM means that InnoPath’s ActiveCare is now available for the vast majority of smartphones worldwide, including Android, Symbian, Windows Mobile, Blackberry, and soon, the iPhone. With the ActiveCare client on your phone, the odds of what happened in Vegas (or the boardroom) actually staying there are greatly increased. And, for times when the phone is still in your hands, ActiveCare creates a more efficient and professional care experience by reducing your hold time with the helpdesk, as well as lowering operator expenses.

“Smart phones were the ‘it’ device with nearly 41 million operating on carriers' networks last year,” said Steve Largent, president and CEO of CTIA – The Wireless Association, speaking for North America. “There are more than 100,000 apps available from seven different stores and platforms with 3 billion downloads in 2009,” he explained.

“With this mass-market growth where the smartphone replaces the laptop, there’s both personal and business data on your phone that you don’t want on the Internet, or even worse, falling into devious hands,” said David Ginsburg, vice president of marketing for InnoPath. “By adding lock and wipe capabilities, we ensure that a lost device is more of an inconvenience rather than a life-changing event or a scandal for an entire company.”

Recently The Economist’s EIU conducted a survey sponsored by InnoPath, “The Mobile Data Challenge,” which explored the impact that the rise of data-centric smartphones will have on service providers. With only 44 percent of respondents feeling that growth in data will make up for a decline in voice revenue, the pressure is on to find greater efficiency. With customer support being one of the biggest expenses an operator has beyond running the network, any technology that allows not only better but also more efficient customer support will be of considerable interest. The survey results are available free of charge, here.

InnoPath will be offering tired CTIA show attendees not only a comfortable seat but also a complimentary espresso or other coffee beverage at the InnoPath booth, 3749, at the upcoming CTIA show, March 23-25, 2010, at the Las Vegas Convention Center.

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